> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/api-reference/readme.md).

# Mobly APIs

The Mobly REST API gives you programmatic access to events, leads, activities, activations, qualifier groups, and industry events. All endpoints are JSON-based and authenticated via an API key available with your account.

**Base URL:** `https://core-api.getmobly.com/api/v0`

**Getting an API key:** contact your Mobly CSM.

For the full narrative walkthrough — auth setup, response format, pagination, rate limiting, and error codes — see the **Documentation** tab. The endpoint-by-endpoint reference is below.