> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/changelog/2025.md).

# 2025

{% updates format="full" %}
{% update date="2025-12-26" tags="Account & Team,Improvement" %}

## Week of December 22, 2025

Modernized login flow with self-service account creation and password reset.

#### Modernized login flow

Login and authentication get a refresh: self-service account creation, secure password reset, and branded email workflows. SSO/SAML support is rolled in for higher-tier plans so enterprise teams get the polished, secure access experience they expect.
{% endupdate %}

{% update date="2025-11-14" tags="Hub,Mobile App,New" %}

## Week of November 10, 2025

Phase 1 of check-in: CSV registration uploads flow into the mobile device experience.

#### Check-in (phase 1)

The first phase of check-in is live: upload a registration CSV in the Hub and the mobile device flow reflects it, so reps can check in attendees from the app. Clients can also see and audit their available credits.
{% endupdate %}

{% update date="2025-11-07" tags="Hub,Improvement" %}

## Week of November 3, 2025

Event creation is restructured for flexibility and easier expansion.

#### Refreshed event creation flow

Event creation moves out of a constrained side drawer and into a fuller, more flexible layout that fits the rest of the event UI — making room for richer event configuration and a smoother setup experience.
{% endupdate %}

{% update date="2025-09-19" tags="Integrations,Hub,Improvement" %}

## Week of September 15, 2025

Salesforce Contact mapping closes a major gap for customers who convert Leads to Contacts.

#### Salesforce Contact mapping

The Salesforce integration now supports mapping to Contacts, not just Leads. When a Lead is converted to a Contact, scans and updates continue to flow into the right record — no more duplicate errors or lost interaction history.
{% endupdate %}

{% update date="2025-09-05" tags="Integrations,Hub,New" %}

## Week of September 1, 2025

HubSpot Marketplace listing goes live.

#### HubSpot Marketplace listing

Mobly is now a Level 1 HubSpot integration listed in the HubSpot App Marketplace. Customers can find Mobly directly in HubSpot and connect it themselves — with OAuth authentication, object mapping, custom tag creation, and log visibility, no support ticket required.
{% endupdate %}

{% update date="2025-07-11" tags="Mobile App,Hub,Account & Team,New,Improvement" %}

## Week of July 7, 2025

Activations launch as a first-class concept in Mobly.

#### Activations MVP

Activations are a new first-class concept in Mobly: the engagement experiences your team runs alongside an event — happy hours, sports outings, dinners, breakouts. Each lives inside its parent event so you can track engagement and leads at the activation level rather than rolling everything up to the event.

#### Login refresh (phase 1)

First phase of a top-to-bottom refresh of the login experience. The old flow had real friction — this phase replaces the worst of it and sets up the self-service account and password flows that landed later in the year.
{% endupdate %}

{% update date="2025-07-04" tags="Mobile App,Hub,Improvement" %}

## Week of June 30, 2025

UX improvements make it easier to tell events and activations apart.

#### Activations UX improvements

UX polish across the Hub and mobile app to make activations easier to work with: clearer visual distinction between events and activations, clarity around which one you're adding a lead to, and a smoother way to move leads when they land in the wrong place.
{% endupdate %}

{% update date="2025-01-01" tags="Hub,Improvement" %}

## January 2025

Earlier entries from 2025 H1 use month-grain dates — see the [historical-entries caveat](/changelog/readme.md#a-note-on-historical-entries) for context.

#### Admins can edit tag groups and integration mapping

Mobly Admins can now edit tag groups and integration mapping directly from the Hub. Two new integration settings shipped at the same time: per-event control to turn off automatic CRM sync (and push manually instead), and per-event control to skip sending leads to the CRM if they don't yet have an email address.

#### Webhook integration for marketing automation platforms

Mobly's new webhook integration supports outbound delivery to MAPs like CustomerIO.
{% endupdate %}
{% endupdates %}