> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/changelog/2026.md).

# 2026

{% updates format="full" %}
{% update date="2026-05-01" tags="Hub,Pulse,Integrations,Improvement,New" %}

## Week of April 27, 2026

Lead routing builder gets a UX refresh and activations now sync independently to CRM campaigns.

#### Lead Routing UX refresh

The lead routing builder now uses clearer, less developer-centric language and a redesigned two-panel decision modal. Routes are easier to scan visually on the canvas, with grouped containers and friendlier terminology throughout — making it faster to build routing logic with confidence.

#### Per-activation CRM campaign sync

Activations now sync to their own dedicated CRM campaign objects, so leads scanned at a happy hour, dinner, or symposium attribute to the right program — not just the parent event. Admins can set per-activation campaign member status at scan time, see parent/child mapping inline, and get warned when an activation is mapped but its parent event isn't.
{% endupdate %}

{% update date="2026-04-24" tags="Integrations,Hub,New,Improvement" %}

## Week of April 20, 2026

Native Cvent and Maritz registration integrations join Swoogo, plus campaign-member tag sync for marketing teams.

#### Sync tags to CRM campaign members

Tags applied to leads at an event now flow to the matching CRM campaign member record. Marketing teams can segment campaign members by event-specific tags without separate data wrangling — Campaign Member is now selectable in the tag mapping UI alongside Lead and Contact.

#### Cvent and Maritz integrations

Native integrations with Cvent and Maritz join Swoogo, so registrant data flows directly into your Mobly event without CSV uploads. Includes status mapping for Registered, Attended, and No-show states from the source platform.
{% endupdate %}

{% update date="2026-04-17" tags="Integrations,Pulse,Hub,New,Improvement" %}

## Week of April 13, 2026

One-click CRM mapping defaults and the launch of multi-step Pulse sequencing for follow-up.

#### Pulse Sequencing

Pulse Sequencing is here: automated, multi-step email follow-up sequences that fire after an event so no lead goes cold. Reps no longer have to remember to send the post-scan email — sequences run automatically once a lead is scanned.

#### One-click default CRM mapping

A new **Use recommended mapping** button pre-populates sensible field defaults for Salesforce, HubSpot, and Marketo integrations. CRM onboarding goes from a 20-minute mapping exercise to a one-click setup, with full ability to override any field afterward.
{% endupdate %}

{% update date="2026-04-10" tags="Hub,Scout,Pulse,Integrations,New,Improvement" %}

## Week of April 6, 2026

Lead scoring goes live with ICP Fit and Engagement weights, plus CRM event pairing, Scout event discovery, and Pulse polish.

#### Scout: AI event discovery

Scout is a new AI-powered way to discover and evaluate conferences. Set up an organization profile and get ranked conference recommendations with a Market Fit score, chat with an AI advisor about specific event types, and save favorites to shortlist for later — cutting hours of manual research.

#### ICP Fit and Engagement scoring

Lead scoring now combines two signals: **ICP Fit** (firmographic — company size, industry, geography, seniority) and **Engagement Score** (behavioral — scans, texts, meetings booked, event attendance). Each lead gets a normalized 0–100 score on both axes so reps know who to prioritize.

#### CRM event pairing and scan status mapping

Pair a Mobly event to a CRM or marketing automation event/campaign object, then map scan actions to specific lead or campaign member statuses. When a lead is scanned or uploaded, Mobly pushes the paired event ID and mapped status to your CRM workflow — supporting Salesforce, HubSpot, and Marketo at launch.

#### Pulse polish

Polish pass on lead routing and sequencing — bug fixes, UX consistency, and configuration edge cases smoothed out after the initial Pulse release.

#### Lead scoring polish

Fixes and configuration improvements for lead scoring, including a data source fix, engagement weight tuning, and cleanup of the ICP Fit configuration UI.
{% endupdate %}

{% update date="2026-04-03" tags="Hub,Mobile App,Integrations,New" %}

## Week of March 30, 2026

New integration platform launches alongside a reconciliation dashboard for failed syncs.

#### New integration platform

Mobly's new integration platform is live — a modernized connection layer powering CRM and marketing automation integrations with cleaner auth, better error visibility, and Reconciliation built in. New orgs land on the new platform by default, and existing customers can migrate from the legacy integration without losing connection history.

#### Integration reconciliation

A new reconciliation dashboard surfaces leads that failed to sync to your CRM, with error details, suggested fixes, and bulk resync. Available globally under Integrations and filtered per-event, plus a new **Connection** activity on the lead timeline (in both Hub and mobile) showing when a lead was first pushed to a connected system.
{% endupdate %}

{% update date="2026-03-20" tags="Hub,Integrations,New" %}

## Week of March 16, 2026

Advanced event analytics and ROI attribution dashboard launches.

#### Event analytics and ROI attribution

A new analytics dashboard tracks event ROI, pipeline generation, and attribution — including revenue attributed to event leads, conversion rates through the sales funnel, and cost-per-lead. Event Marketers and RevOps can finally measure event performance with concrete numbers.
{% endupdate %}

{% update date="2026-03-13" tags="Mobile App,Improvement" %}

## Week of March 9, 2026

Creating events on mobile now captures the same required details as the web Hub.

#### Mobile event creation: required fields

Creating a new event from the mobile app now collects start date, end date, and venue/location — matching the web Hub flow. This closes a data gap and unlocks full downstream functionality (like correct timezone handling) for events created on the go.
{% endupdate %}

{% update date="2026-03-06" tags="Hub,Mobile App,Integrations,New,Improvement" %}

## Week of March 2, 2026

Mobly APIs go public, a configurable webhook integration ships, and 'Mobly certified' indicators appear on enriched leads.

#### Public Mobly APIs

Mobly's APIs are now public-facing with write capabilities, giving customers programmatic access to their event and lead data for custom integrations and reporting.

#### Configurable webhook integration

A configurable webhook integration pushes every Mobly interaction — scans, check-ins, tags, notes, content sends — out to your CDP or data platform with full event/activation hierarchy preserved. Includes an option to skip Mobly enrichment so your team can own deduplication and enrichment downstream.

#### 'Mobly certified' indicator on mobile

Leads in the mobile app now show a purple ring around the profile photo when they're 'Mobly certified' — meaning their data has passed automated or human verification. Leads still awaiting human review include a note explaining the status, so reps know how much to trust the data at a glance.
{% endupdate %}

{% update date="2026-02-27" tags="Hub,New" %}

## Week of February 23, 2026

Automated pre- and post-event emails take routine outreach off the CS team's plate.

#### Automated event lifecycle emails

Mobly now automatically sends four event-related emails: a **One Week Out** and **Day Before** reminder to your event team, plus **Day After** summaries to admins and clients with their scan results. Emails go out at 10 AM Central on the right day, with smart fallbacks when events are created on short notice.
{% endupdate %}

{% update date="2026-02-06" tags="Hub,Mobile App,Integrations,New,Improvement" %}

## Week of February 2, 2026

Adobe Swoogo registration integration and event-local time display land.

#### Event-local time display

Event times now display in the event's local timezone across the Hub, mobile app, and CRM syncs — set once at event creation. No more confusion when a 5 PM MST scan looks like it happened the next day.

#### Adobe Swoogo integration

A self-service Swoogo integration lets you connect with API credentials, pick the events you want to pull from, and import registrants (including custom fields) directly into Mobly as enriched leads — no more CSV exports.
{% endupdate %}

{% update date="2026-01-16" tags="Hub,Mobile App,New" %}

## Week of January 12, 2026

Check leads into specific activations like dinners and happy hours, not just the parent event.

#### Check leads into activations

Leads can now be checked into specific activations — happy hours, dinners, breakout sessions — not just the parent event. This gives you accurate attendance and engagement tracking at the activation level, supporting better attribution and reporting.
{% endupdate %}
{% endupdates %}