> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/account-and-team/organization-profile.md).

# Organization Profile

Your **Organization Profile** is where you tell Mobly what your company is, what kind of leads you're chasing, and what kind of events tend to work for you. Two AI-powered features read from this profile, so the more accurate it is, the better they get:

* **Scout** uses it to recommend industry events that match your audience and goals
* **Lead scoring (ICP Fit)** uses it to score each lead's company against your ideal-customer profile

\* This article is only relevant to Mobly Admins (with access to the Hub) \*

## When to fill it in

* **At onboarding** — most orgs spend 10 minutes here on day one so Scout and lead scoring have something to chew on
* **When your go-to-market shifts** — new product, new target persona, new industry focus — refresh the profile so the recommendations track with your strategy
* **Quarterly check-in** — review whether the profile still reflects what your team's actually selling

If Scout's recommendations look generic, or ICP scoring looks off, this is the first page to check.

## Finding it

In the Hub, go to **Settings → Organization Profile**.

## What's in the profile

A single form with the following fields. Most are required to get Scout and ICP scoring working well; a few are optional positive/negative signals.

**Identity**

* **Company Name**
* **Industry / Sector** — the primary industry you sell into
* **Company Size** — the typical buyer size band you target
* **Primary Goal at Events** — lead generation, brand awareness, partnerships, etc.
* **Annual Event Budget**

**Target audience (chips lists — type and press enter to add each item)**

* **Target Job Titles / Personas** — the buyer titles you're trying to reach (e.g., VP Marketing, CTO)
* **Key Topics & Themes** — subject-matter areas that matter to your team (e.g., AI/ML, Cloud, DevOps)
* **Industries You Sell Into** — the verticals you target

**Event history & preferences (chips lists)**

* **Events You've Attended Successfully** — positive signal for Scout's recommender
* **Events That Weren't a Good Fit** — negative signal
* **Categories to Avoid** — industries or event types Scout should skip entirely

## AI auto-fill

You don't have to type everything by hand. Two AI shortcuts:

* **Auto-Fill from URL** — give the AI your company website URL and it drafts a profile from your public content. Review and edit before saving.
* **Let AI Fill This For Me** (per-field) — a button next to each field that drafts a value using the surrounding context. **Undo AI Fill** restores the previous value if you don't like the suggestion.

The AI is a starting point, not a substitute for judgment. Always review what it generates — especially the chips lists — before saving.

## Saving

The page has explicit **Save** and **Cancel** buttons (no save-on-blur). Hit Save to commit. The next Scout chat or ICP-fit scoring pass uses the updated values immediately.

## Related articles

* [How to find new events to go to](/help-center/scout/how-to-find-new-events.md) — Scout, which reads from this profile