User roles in Mobly
Every Mobly user has a role that determines what they can see and do. Roles are set when a user is created and can be updated by a Mobly admin later.
This article explains what each role means in practice — what they see in the app, what controls they have, and how lead visibility works.
The roles
There are two roles you'll work with:
Mobly Admin
"Admin"
Your team lead, RevOps owner, or whoever runs Mobly day-to-day
Hub + mobile
Client
"Rep" / "User"
Event marketers, sales reps capturing leads
Hub + mobile
Mobly also uses additional internal roles for its own staff and data partners. Those aren't assignable by your admin and aren't covered here.
What each role can do
Client (the default rep role)
A Client can:
Capture leads in the mobile app at events they're assigned to
View leads they've captured, and leads on events they're assigned to
Edit lead details, add qualifier values, notes, and descriptions
Engage with leads (call, email, text, send content)
Edit their own profile (name, email, calendar links, photo, social links)
Delete their own account
A Client cannot:
Add other users
View events they aren't assigned to
Configure qualifiers, sequences, integrations, or other org-wide settings
See the Users tab in the Hub
Mobly Admin
A Mobly Admin can do everything a Client can, plus:
Add, disable, and reactivate users (manually or via CSV)
Send welcome emails so new users can complete sign-in
Assign users to events and configure event details
Set up integrations (CRM, MA, Slack)
Configure qualifiers and sequences
Edit any user's profile fields (name, email, calendars)
See all leads and events across the org
For most orgs, one or two people are admins — usually the person who owns Mobly internally.
A few things are kept out of customer-admin hands and require a Mobly CSM:
Changing a user's role — promoting a Client to Mobly Admin, or demoting an Admin to Client
Sending password reset emails on behalf of another user — your users can still reset their own password via the Forgot your password? link on the login page (see Having login issues?)
Enabling org-wide features like SSO/SAML, Pulse, and other product surfaces
How lead visibility works
Mobly's lead visibility model is role + event assignment:
Admins see everything in the org — every event, every lead.
Clients see leads on their assigned events. Their My Leads view scopes further — see My Leads.
There are no per-lead access controls today. If a Client is assigned to an event, they can see all leads captured at that event (not just their own scans). If you need a rep restricted to only the leads they personally captured, that's the My Leads filter — but it's a view filter, not a permission boundary.
Changing a user's role
Role changes are handled by Mobly. To promote a Client to Mobly Admin (or vice versa), contact your CSM with the user's name/email and the role you want them set to. Most requests are turned around the same day.
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