> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/getting-started/mobly-products-primer.md).

# Mobly Products: a quick map

Mobly markets five products. Three are real top-level surfaces you'll see in the Hub left nav (or as a separate app); two are workflows that show up inside other surfaces. Here's the orientation.

## The five products

| Marketing name | What it is                                                                                                                                                                                            | Where to find it                                                                                  |
| -------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------- |
| **Capture**    | The Mobly mobile app for iOS and Android, plus the enrichment + ICP scoring that runs on every captured lead. **Capture is a marketing label — the product UI calls it "the Mobly app."**             | iOS/Android app + the [Mobly App docs](/help-center/the-mobly-app/the-mobly-app.md)               |
| **Scout**      | Event discovery in the Hub. Browse industry events, get AI-matched recommendations, bookmark events.                                                                                                  | Hub left nav → Scout                                                                              |
| **Pulse**      | Automated email follow-up sequences triggered by a scan, tag, or lead score. **Paid add-on.**                                                                                                         | Hub left nav → Pulse (contact your CSM to enable)                                                 |
| **Host**       | Activation hosting — registration pages, on-site check-in, per-activation lead lists. Opens in a separate app via SSO from Mobly.                                                                     | Hub left nav → Host (when enabled by Mobly)                                                       |
| **Insights**   | Per-event AI/ROI analysis: scan-to-pipeline mapping, attribution, summary metrics. **Paid add-on for new customers; existing customers get it free through the remainder of their current contract.** | Inside each event's details page in the Hub, on the **Insights** tab (contact your CSM to enable) |

## What this means in practice

Only three of the five — Scout, Pulse, and Host — are top-level Hub nav surfaces. The other two are workflows:

* **Capture** is the iOS/Android app + enrichment pipeline. There's no "Capture" tab in the Hub; this is a marketing name for the capture-and-enrich workflow.
* **Insights** lives inside an event's details page, not as a separate nav surface.

If you're orienting a teammate, the cleanest framing is: **the mobile app captures leads; the Hub manages everything afterward** — and inside the Hub, three top-nav surfaces (Scout, Pulse, Host) add specific capabilities on top of the core events + leads + integrations flow.

## What each product is good for

* **Capture** — fast badge scanning, even offline; tag and note at the moment of conversation; enrichment fills in company/job title/LinkedIn automatically
* **Scout** — find events your ICP attends without doing manual research
* **Pulse** — follow up with every captured lead on a schedule, not just the hot ones, without manual lift
* **Host** — own the activation experience end-to-end when you're running the event yourself
* **Insights** — show your team and your boss what worked: which events drove pipeline, which tags converted, which reps were most effective

## Related articles

* [The Mobly App](/help-center/the-mobly-app/the-mobly-app.md)
* [The Hub](/help-center/the-hub/the-hub.md)
* [Scout](/help-center/scout/scout.md)
* [Pulse](/help-center/pulse/pulse.md)
* [Host](/help-center/host/host.md)


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.getmobly.com/help-center/getting-started/mobly-products-primer.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.