Mobly Products: a quick map

Mobly markets five products. Three are real top-level surfaces you'll see in the Hub left nav (or as a separate app); two are workflows that show up inside other surfaces. Here's the orientation.

The five products

Marketing name	What it is	Where to find it
Capture	The Mobly mobile app for iOS and Android, plus the enrichment + ICP scoring that runs on every captured lead. Capture is a marketing label — the product UI calls it "the Mobly app."	iOS/Android app + the Mobly App docs
Scout	Event discovery in the Hub. Browse industry events, get AI-matched recommendations, bookmark events.	Hub left nav → Scout
Pulse	Automated email follow-up sequences triggered by a scan, tag, or lead score. Paid add-on.	Hub left nav → Pulse (contact your CSM to enable)
Host	Activation hosting — registration pages, on-site check-in, per-activation lead lists. Opens in a separate app via SSO from Mobly.	Hub left nav → Host (when enabled by Mobly)
Insights	Per-event AI/ROI analysis: scan-to-pipeline mapping, attribution, summary metrics. Paid add-on for new customers; existing customers get it free through the remainder of their current contract.	Inside each event's details page in the Hub, on the Insights tab (contact your CSM to enable)

What this means in practice

Only three of the five — Scout, Pulse, and Host — are top-level Hub nav surfaces. The other two are workflows:

• Capture is the iOS/Android app + enrichment pipeline. There's no "Capture" tab in the Hub; this is a marketing name for the capture-and-enrich workflow.

• Insights lives inside an event's details page, not as a separate nav surface.

If you're orienting a teammate, the cleanest framing is: the mobile app captures leads; the Hub manages everything afterward — and inside the Hub, three top-nav surfaces (Scout, Pulse, Host) add specific capabilities on top of the core events + leads + integrations flow.

What each product is good for

• Capture — fast badge scanning, even offline; tag and note at the moment of conversation; enrichment fills in company/job title/LinkedIn automatically

• Scout — find events your ICP attends without doing manual research

• Pulse — follow up with every captured lead on a schedule, not just the hot ones, without manual lift

• Host — own the activation experience end-to-end when you're running the event yourself

• Insights — show your team and your boss what worked: which events drove pipeline, which tags converted, which reps were most effective

Related articles

• The Mobly App

• The Hub

• Scout

• Pulse

• Host