Connecting HubSpot Marketing Events to Mobly Events

If your team uses HubSpot Marketing Events, Mobly can automatically add captured leads as event participants — including their participation status.

Before you start

You'll need:

The HubSpot integration connected in Mobly
A HubSpot Marketing Hub subscription (Marketing Events is a Marketing Hub feature; Sales Hub alone doesn't include it)
An existing HubSpot Marketing Event — or permission to create one (Mobly can create it for you during setup)

Where this lives

Marketing Event sync is configured per event, from the Sync Event bar on the event detail page. The bar sits above the tabs — it isn't a tab itself.

Not the Labels tab. Mobly Labels and HubSpot Marketing Events are different things. Labels group leads inside Mobly by qualifier value, event, activation, or scan count. Marketing Events are HubSpot objects your event leads sync into. This article covers Marketing Event sync; for Labels see How to use Mobly Labels.

Two object types for HubSpot

The Sync Event bar offers HubSpot two ways to receive your event's leads:

Object

What it does

Status step?

Marketing Event

Adds captured leads as Marketing Event participants with a participation status

Yes

Segment

Adds captured leads to a HubSpot list (segment)

No — segments don't carry a per-member status

Pick whichever matches how your team reports on event attribution. You can connect both.

Connect a Marketing Event to a Mobly Event

In Mobly, open the event you want to sync (My Events → [event name]).
On the event detail page, find the Sync Event bar above the tabs.
Click Connect HubSpot Marketing Event (or Connect HubSpot Segment).
Choose how you want to link it:
- Find existing — search your HubSpot Marketing Events by name. Results show date range, location, and current member count. If yours doesn't come up, click Can't find your Marketing Event? and enter the ID directly.
- Create new — Mobly creates the Marketing Event in HubSpot and maps it automatically. Fields: name (required), start and end dates (pre-filled from your Mobly event), and an optional description.
Preview — confirm the name, date, location, member count, and HubSpot ID. Click Continue.
Map Status — pick the participation status captured leads should get (e.g. Registered, Attended). See Choosing the participation status below.
Click Confirm and Sync.

Once connected, the Sync Event bar shows a pill with the Marketing Event name, a Marketing Event chip, and the mapped status. Leads captured at this Mobly event sync to HubSpot as participants with that status.

Segments skip the status step. If you connect a HubSpot Segment instead of a Marketing Event, the wizard is two steps — Select, then Confirm. There's no status to map because HubSpot list membership doesn't carry one.

Choosing the participation status

What you see on the Map Status step depends on whether your org has registration mappings configured.

If you use Registration mappings — you'll get a row per Mobly registration state (Registered, Checked-in, Live Capture), pre-filled from your org-wide defaults. Edit any row to override just this event. See Registration mappings for how the defaults are set.

If you don't — pick a single HubSpot participation status that every lead captured at this event receives.

Editing or disconnecting

Click the Marketing Event pill in the Sync Event bar to reopen the wizard in edit mode. From there you can change the mapped status, or click Delete to disconnect.

Disconnecting stops new captures from being added. Existing HubSpot participants stay in the Marketing Event — Mobly doesn't remove them.

Syncing activations too

Activations have their own Sync Activation bar with the same flow, so a breakout or dinner can map to its own Marketing Event separately from the parent event.

If you sync an activation whose parent event isn't synced yet, Mobly warns you — event-level attribution will be missing until the parent is connected.

Troubleshooting

If captured leads aren't appearing as participants in the HubSpot Marketing Event, the lead probably failed an upstream sync. Check Integrations → HubSpot → Reconciliation — see Fixing HubSpot sync errors for category-specific fixes.