Connecting HubSpot Marketing Events to Mobly Events
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If your team uses HubSpot Marketing Events, Mobly can automatically add captured leads as event participants — including their participation status (Registered, Attended, etc.) based on Mobly qualifier values.
You'll need:
The HubSpot integration connected in Mobly
A HubSpot Marketing Hub subscription (Marketing Events is a Marketing Hub feature; Sales Hub alone doesn't include it)
An existing HubSpot Marketing Event for the event you want to connect
In Mobly, open the event you want to sync (My Events → [event name])
Switch to the Campaigns tab on the event detail page
Click + Connect HubSpot Marketing Event
Search for the HubSpot Marketing Event by name
Select the matching event from the dropdown
Click Continue
Choose the participation status that captured leads should be assigned (e.g., Registered, Attended)
Click Confirm and Sync
The synced Marketing Event and the chosen status now appear on your Mobly event's Campaigns tab. Leads captured at this Mobly event will sync to HubSpot as Marketing Event participants with the chosen status.
If you want participation status to vary per lead (e.g., reps can mark some leads as "Attended" and others as "Registered"), set up a Qualifier Option mapping under Integrations → HubSpot → Campaigns for the linked Marketing Event. The Mobly qualifier value the rep applies will set the HubSpot participation status. See Mapping campaign fields for the details.
To disconnect a Marketing Event from a Mobly event, return to the event's Campaigns tab and remove the linked Marketing Event using its action menu. Existing HubSpot participants stay in the Marketing Event — disconnect only stops new captures from being added.
If captured leads aren't appearing as participants in the HubSpot Marketing Event, the lead probably failed an upstream sync. Check Integrations → HubSpot → Reconciliation — see Fixing HubSpot sync errors for category-specific fixes.
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