> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/integrations/enrichment.md).

# Enrichment

Enrichment is a new integration category in Mobly. It sits alongside CRM, Marketing Automation, and Communication on the Integrations page and covers the enrichment side of your lead data.

Today the primary use of this category is **Bring Your Own Enrichment** — using your team's existing enrichment stack as a source alongside (or in place of) Mobly's built-in enrichment.

## Articles

* [Bring Your Own Enrichment](/help-center/integrations/enrichment/bring-your-own-enrichment.md) — use your own enrichment source as part of Mobly's enrichment flow

## Related

* [Mobly fields reference](/help-center/integrations/mobly-fields-reference.md) — every field Mobly can populate from any enrichment source