> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/integrations/marketing-automation.md).

# Marketing Automation

Mobly integrates with two Marketing Automation tools — Marketo and Pardot — for syncing captured leads into your lead nurturing and engagement workflows.

## Get started

* [Connecting a Marketing Automation tool](/help-center/integrations/marketing-automation/connecting.md) — universal setup flow
* [Comparing the Marketing Automation integrations](/help-center/integrations/marketing-automation/comparison.md) — side-by-side capabilities
* [Migrating from the legacy MA integration](/help-center/integrations/marketing-automation/migrating-from-legacy.md) — for orgs still on the older integration

## Concepts

* [How data flows from Mobly to your MA tool](/help-center/integrations/marketing-automation/how-data-flows.md)
* [Field mapping](/help-center/integrations/marketing-automation/field-mapping.md) — per-object Mapping tab
* [Write behavior](/help-center/integrations/marketing-automation/write-behavior.md) — per-field control over whether Mobly overwrites the value in your MA tool
* [Qualifiers](/help-center/integrations/marketing-automation/qualifiers.md) — Qualifiers tab
* [Mapping program fields](/help-center/integrations/marketing-automation/campaign-mapping.md) — Campaigns tab (Marketo only)
* [Sync modes](/help-center/integrations/marketing-automation/sync-modes.md) — Automatic vs Manual
* [Reconciliation](/help-center/integrations/marketing-automation/reconciliation.md) — how to find and fix sync errors

## Per-vendor docs

* [Marketo](/help-center/integrations/marketing-automation/marketo.md)
* [Pardot](/help-center/integrations/marketing-automation/pardot.md)

## What MA integrations cover

* **Lead/Prospect sync** to your MA tool's lead database
* **Field mapping** to standard or custom MA fields
* **Qualifier mapping** to MA picklist options
* **Per-event Program sync** (Marketo only)

## What they don't cover

* **Activity logging** — Mobly outreach actions (Pulse emails, calls, meetings) don't write per-activity records to Marketo or Pardot. Use CRM integrations for activity logging instead.
* **Company/Account sync** — MA tools work at the Lead/Prospect level; company info lives on the Lead record as fields.

For activity logging or Account-level sync, see the [CRM Integrations](/help-center/integrations/crm.md) section.