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Mapping program fields

Mobly's per-event Program sync lets you push leads into specific Marketo Programs based on which event they were captured at. Configure it on the Campaigns tab inside the Marketo integration (Integrations → Marketo → Campaigns).

Pardot doesn't have a campaign-object sync in Mobly. The Campaigns tab is empty for Pardot integrations. Use Pardot Automation Rules keyed off Mobly field updates if you want per-event attribution in Pardot.

What's on the Campaigns tab (Marketo)

A list of every Marketo Program Mobly is currently configured to sync to, with:

  • Name — the Program's display name

  • Program ID — the 4–5 digit Marketo identifier

  • Is Archived — whether the Program is archived in Marketo (archived Programs won't accept new members)

  • Qualifier Option — which Mobly qualifier (if any) drives Program Status for members

  • Lead Scan Threshold — minimum scans required for a lead to be added (0 = every captured lead)

  • Leads — current count of leads attached

  • Events — the Mobly events that feed into this Program

  • Activator — which person or process triggers the sync

Plus a + New Campaign button to add a new mapping and an Export CSV option for offline review.

How Program sync works

When a lead is captured at an event mapped to a Marketo Program:

  1. Mobly waits for enrichment to complete

  2. Mobly pushes the lead to Marketo (creating or updating per the matching logic)

  3. Mobly adds the lead as a member of the linked Program(s) in Marketo

  4. If your Qualifier Option mapping is configured, Mobly sets the Program Status based on the qualifier value the rep applied

A single lead can be added to multiple Programs if it was captured at multiple Mobly events that each map to a different Program.

Program Status from qualifiers

Marketo Programs have Member Statuses (e.g., Registered, Attended, Engaged). You can drive those statuses from a Mobly qualifier.

Example: a qualifier called Follow up with values Yes / No / Already a customer. Map:

  • Yes → "Engaged"

  • No → "Member"

  • Already a customer → "Attended"

Now when a rep picks a qualifier value on a lead, the corresponding Program Member Status is set automatically.

Status text in Marketo is exact-match. "Engaged" and "engaged" are different. Copy the status text directly from your Program's Member Status configuration in Marketo to avoid typos.

Lead Scan Threshold

This sets a minimum number of badge scans before a lead syncs to the Program. Most teams keep this at 0 (every captured lead syncs). Use a higher threshold when:

  • A booth attendant scans by accident (raise to 1+ to filter out single-scan accidents)

  • You want to flag highly-engaged leads who hit your booth multiple times

Adding a new Program sync

  1. Go to Integrations → Marketo → Campaigns

  2. Click + New Campaign

  3. Enter the Program ID from Marketo. Find it in the Program's URL — strip the workspace prefix and suffix character. E.g., if the URL ends in AB1234C1, the Program ID is 1234

  4. Pick which Mobly events feed into it (you can pick multiple)

  5. Optionally set Qualifier Option (the qualifier that drives Member Status)

  6. Optionally set Lead Scan Threshold

  7. Save

The mapping takes effect for new captures going forward. Leads already captured at the linked events don't retroactively sync to the Program — for those, retry from Reconciliation.

Editing or removing a Program sync

The three-dot menu at the right of each row has:

  • Edit — change linked events, qualifier option, threshold, etc.

  • Remove — stops new syncs to this Program. Existing Program Members in Marketo are not removed.

Best practices

  • One Program per event series, not per event. Cleaner than dozens of sub-Programs per booth/dinner/activation.

  • Use Qualifier Option for high-signal status. "Did they engage?" "Did they convert?" These are the highest-value Status drivers. Skip qualifiers where the value is just metadata.

  • Match archived state. If you archive a Program in Marketo, remove the Mobly mapping — Mobly will fail to add new members to an archived Program and those leads will land in Reconciliation.

Related articles

PreviousQualifiersNextSync modes

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