Comparing the Marketing Automation integrations

Mobly integrates with two Marketing Automation tools — Marketo and Pardot (Salesforce Marketing Cloud Account Engagement). This article is a side-by-side reference for what each integration supports.

Use this when:

• You're picking which MA tool to connect first

• You're evaluating whether a feature you need is available

• A CSM needs a fast answer to "does Mobly do X for [vendor]?"

For setup-specific instructions, jump to the per-vendor setup guides.

Looking for a CRM? Mobly also integrates with HubSpot, Salesforce, Pipedrive, and Zoho — see the CRM comparison.

At-a-glance

	Marketo	Pardot
Setup time	~20 min	~20 min
Difficulty	Moderate	Easy–Moderate
Auth	OAuth	OAuth via Salesforce SSO
Lead/Prospect sync	✓	✓
Company/Account sync	—	—
Activity logging	—	—
Campaign / Program sync	✓ Programs	—
Configurable sync strategies	—	—
Custom object support	—	—

By feature

Authentication

Both Marketing Automation integrations use OAuth through Mobly's new integration platform. Pardot is the only one with a quirk: it authenticates via Salesforce SSO since Pardot is a Salesforce-owned product, so the connecting user signs in through Salesforce rather than directly via Pardot.

Lead / Prospect sync

The MA-side object differs by vendor:

Vendor	Primary object	How Mobly matches existing records
Marketo	Lead	Lead ID → Email (upsert)
Pardot	Prospect	Email (Prospects are unique by email in Pardot)

Both write the lead-side record only — company information lives on the Lead/Prospect record as fields, not as a separate Account/Company object.

Activity logging

Neither MA tool supports activity logging from Mobly today. When reps take an outreach action in Mobly (Pulse email, manual note, etc.), the activity stays in Mobly's history. The MA tool sees the resulting field updates (e.g., last touch timestamp) but no per-activity record.

For activity logging, you'd need to be on HubSpot, Salesforce, or Zoho — see the CRM comparison.

Campaign / Program sync

Per-event sync to a campaign-equivalent object on the MA side:

Vendor	Object	Notes
Marketo	Program	Program Status drivable from Mobly qualifier values. Exact match required on status text
Pardot	—	No campaign object sync. Use Pardot Automation Rules keyed off Mobly field changes

Field type enforcement

Both MA tools are strict about field types — sending an unrecognized picklist value or a wrong-typed field surfaces as a DATA_FORMAT_VALIDATION or DATA_VALUE_VALIDATION error in Reconciliation. Plan for cleaner upfront mapping than you might with a CRM.

Vendor	Strictness	What this means
Marketo	Strict	Field types and picklists strongly enforced
Pardot	Moderate	Standard prospect fields are strict; custom prospect fields more permissive

When to use what

Marketo and Pardot serve different ecosystems. Pick the one your team's already on:

• Marketo if your marketing stack is Adobe-centric or Marketo is your existing engagement platform

• Pardot if you're a Salesforce shop and use Account Engagement (Pardot) for lead nurturing

Both have the same core capability set in Mobly: lead sync + qualifier mapping. Marketo adds Program sync for per-event attribution.

Per-vendor details

• Marketo

• Pardot