Marketo

Mobly's Marketo integration syncs captured leads into the Marketo Lead Database, with field mapping, qualifier mapping, and per-event Program sync. Connection runs through Mobly's new integration platform — no LaunchPoint service, API user, or custom REST role to set up on your side.

Setup time	~20 minutes
Difficulty	Moderate (field types, workspace permissions)
Required	Marketo admin (or API-enabled role with Lead Database read/write)
Status	Generally available

What you can do

• Sync leads to the Marketo Lead Database (matched by Lead ID, then Email)

• Map Mobly fields to standard or custom Marketo fields

• Use Marketo picklist fields (single- or multi-select) for qualifier mapping

• Sync per-event to Marketo Programs with Program Status driven by Mobly qualifier values

What's not supported (yet)

• Activity logging — Mobly doesn't write per-activity records (calls, emails, meetings, notes) to Marketo. Outreach actions stay in Mobly's activity history; Marketo sees the resulting field updates but no discrete activity events. See Finding Mobly activities in your CRM for what activity logging looks like on HubSpot/Salesforce/Zoho

• Smart List membership (use Smart Campaigns triggered by Mobly field updates instead)

• Running Marketo alongside another CRM in the same Mobly org

Articles in this section

• Marketo setup guide — full walkthrough with Marketo-specific tips

• Connecting Marketo Programs to Mobly Events — per-event Program sync

• Fixing Marketo sync errors — Reconciliation error reference