> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/integrations/marketing-automation/marketo.md).

# Marketo

Mobly's Marketo integration syncs captured leads into the Marketo Lead Database, with field mapping, qualifier mapping, and per-event Program sync. Connection runs through Mobly's new integration platform — no LaunchPoint service, API user, or custom REST role to set up on your side.

|                |                                                                   |
| -------------- | ----------------------------------------------------------------- |
| **Setup time** | \~20 minutes                                                      |
| **Difficulty** | Moderate (field types, workspace permissions)                     |
| **Required**   | Marketo admin (or API-enabled role with Lead Database read/write) |
| **Status**     | Generally available                                               |

## What you can do

* Sync leads to the Marketo Lead Database (matched by Lead ID, then Email)
* Map Mobly fields to standard or custom Marketo fields
* Use Marketo picklist fields (single- or multi-select) for qualifier mapping
* Sync per-event to Marketo Programs with Program Status driven by Mobly qualifier values

## What's not supported (yet)

* **Activity logging** — Mobly doesn't write per-activity records (calls, emails, meetings, notes) to Marketo. Outreach actions stay in Mobly's activity history; Marketo sees the resulting field updates but no discrete activity events. See [Finding Mobly activities in your CRM](/help-center/integrations/crm/finding-activities-in-your-crm.md) for what activity logging looks like on HubSpot/Salesforce/Zoho
* Smart List membership (use Smart Campaigns triggered by Mobly field updates instead)
* Running Marketo alongside another CRM in the same Mobly org

## Articles in this section

* [**Marketo setup guide**](/help-center/integrations/marketing-automation/marketo/setup-guide.md) — full walkthrough with Marketo-specific tips
* [**Connecting Marketo Programs to Mobly Events**](/help-center/integrations/marketing-automation/marketo/connecting-programs.md) — per-event Program sync
* [**Fixing Marketo sync errors**](/help-center/integrations/marketing-automation/marketo/troubleshooting.md) — Reconciliation error reference