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Pardot

Mobly's Pardot (Salesforce Marketing Cloud Account Engagement) integration syncs captured leads into your Pardot Prospect database, with field mapping, qualifier mapping, and per-event Campaign sync. Connection runs through Mobly's new integration platform via Salesforce SSO.

Setup time

~20 minutes

Difficulty

Easy–Moderate (Salesforce SSO must be configured)

Required

Salesforce user with Pardot Administrator role + Marketing User permission

Status

Generally available

What you can do

  • Sync leads to Pardot Prospects (matched by Email — Pardot's unique identifier)

  • Map Mobly fields to standard or custom Prospect fields

  • Use Pardot dropdown fields for qualifier mapping

  • Sync per-event to Pardot Campaigns

What's not supported (yet)

  • Activity logging — Mobly doesn't write per-activity records (calls, emails, meetings, etc.) to Pardot. Lead activity history lives in Mobly itself; Pardot sees field updates but not discrete activity events. See Finding Mobly activities in your CRM for what activity logging looks like on HubSpot/Salesforce/Zoho

  • Custom object sync (Prospect-only today)

  • Engagement Studio enrollment (use Pardot Automation Rules keyed off Mobly fields instead)

  • Account Engagement custom objects

  • Running Pardot alongside another CRM in the same Mobly org

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