> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/pulse/reading-the-sequence-dashboard.md).

# Reading the Sequence Dashboard

The Sequence Dashboard is where you check whether your Pulse sequences are actually working — how many emails went out, how many landed, and how leads engaged with them. This article walks through what each metric means and what "healthy" looks like.

Find it under **Pulse › Sequence Dashboard**.

***

## The filter — All Sequences vs. a specific sequence

The dropdown in the top-right (defaults to **All Sequences**) controls the scope of every metric on the page.

* **All Sequences** — aggregates every sequence in your org, active and paused
* **A specific sequence** — narrows every card, chart, and funnel below to just that sequence

Use All Sequences when you want a big-picture health check. Switch to a single sequence when you're investigating a specific one or comparing sequences side-by-side (open two tabs).

***

## Top-line metrics

Six cards across the top summarize send volume and engagement.

### Total Emails Sent

The raw count of emails Pulse has sent in the selected scope. Includes every step across every enrolled lead.

Note this counts **sends**, not **unique leads**. A three-step sequence with 100 leads produces up to 300 sends.

### Bounced

Emails that failed to deliver — the recipient's mail server rejected them.

**What causes a bounce**: bad or mistyped email addresses, full inboxes, corporate mail servers blocking unknown senders, retired addresses. Most bounces in practice are typos and out-of-date data.

**Healthy range**: under 2% of Total Emails Sent. Above 5% is a real problem — a high bounce rate hurts your sender reputation, which hurts open rates on the good emails.

**If bounced is high**: check the source of your leads. Bad OCR, incomplete manual entry, and old CSV uploads are the usual culprits.

### Spam Complaints

The number of recipients who marked a Pulse email as spam in their inbox.

**Healthy value**: zero, or near zero. Spam complaints are the single strongest negative signal you can send to email providers, and even a small rate can start affecting deliverability.

**If you see complaints**: pause the sequence and review the content. Are you sending to leads who actually opted in? Is the subject line misleading? Are you sending too frequently?

### Open Rate

Percentage of successfully-delivered emails that were opened.

**Healthy range**: 20-40% for B2B follow-up is normal. Above 40% is great. Under 15% suggests weak subject lines, low relevance, or a stale list.

**Important caveat**: open tracking works by loading a pixel image, and many mail clients (Apple Mail in particular) now pre-load images by default. This inflates Open Rate for iPhone-heavy audiences — treat it as directional, not exact.

### Click Rate

Percentage of successfully-delivered emails where the recipient clicked at least one link.

**Healthy range**: 2-8% for cold follow-up, higher for warm event follow-up (5-15%). Click Rate is a much more honest signal than Open Rate because it requires deliberate action.

**If clicks are low but opens are high**: the subject line is doing its job but the body isn't. Look at the call-to-action.

### Reply Rate

Percentage of successfully-delivered emails that got a reply back to the sender.

**Healthy range**: for post-event follow-up sent from a real person (which is Pulse's default), 3-10% is typical. Below 1% suggests the emails feel automated or don't ask a question worth answering.

**If replies are low but clicks are strong**: the offer is compelling but the ask isn't clear. Add a direct question or specific next step.

***

## Activity Overview — Email volume vs. Bounced over time

The line chart in the middle of the page plots two series over time:

* **Emails Sent** (purple) — how many emails went out that day
* **Bounced** (orange) — how many bounced that day

**What to look for**:

* **Volume trend** — is the sequence keeping cadence? Empty spikes mean a big batch shipped (say, a batch of leads captured at an event). Steady low volume means drip mode.
* **Bounce line tracking the send line** — if the bounce line moves in step with the send line, you have a systemic data-quality issue (bad emails coming in with every batch). If bounces stay flat while sends spike, your data is healthy — the bounces are just a few outliers.
* **A sudden bounce spike** with no matching send spike is worth investigating — probably a specific bad list got uploaded.

***

## Funnel Conversion — where leads drop off

The horizontal bar chart on the right shows the funnel from **Sent → Opened → Clicked → Replied**.

Each bar's length is the count at that stage. The drop-offs between stages tell you where your sequence is working and where it isn't:

* **Big drop from Sent to Opened**: subject-line problem. Rewrite for relevance.
* **Big drop from Opened to Clicked**: body / call-to-action problem. Make the ask clearer or the value more concrete.
* **Big drop from Clicked to Replied**: they engaged but didn't respond. Is the reply path obvious? Are you asking a question?

The Funnel Conversion view respects the filter — narrow to one sequence to see its specific drop-off pattern.

***

## What "healthy" looks like — quick reference

| Metric          | Healthy  | Watch  | Action needed |
| --------------- | -------- | ------ | ------------- |
| Bounced         | Under 2% | 2-5%   | Above 5%      |
| Spam Complaints | 0        | 1-2    | 3+            |
| Open Rate       | 25-40%   | 15-25% | Under 15%     |
| Click Rate      | 3-10%    | 1-3%   | Under 1%      |
| Reply Rate      | 3-10%    | 1-3%   | Under 1%      |

These ranges are general benchmarks. Your specific benchmarks depend on your industry, list quality, and the type of event. What matters most is the **trend** — are your numbers improving over time as you tune subject lines and content?

***

## When something looks wrong

**Nothing has sent (Total Emails Sent is 0 but the sequence is active)**

* Check whether the sender has approved the [MailerSend permission email](/help-center/pulse/understanding-sequences.md#sending-address-verification). Until they do, sends are blocked.
* Check that the sequence is linked to an event with scanned leads (or that a matching trigger has fired).

**Bounce rate is high**

* Look at where your leads are coming from. Bad OCR? CSV upload with stale data? Manual typos?
* Consider adding a lead-cleanup step before enrolling into Pulse.

**Spam Complaints > 0**

* Pause the sequence.
* Review the content — misleading subject line, too-frequent sends, or wrong audience are the usual causes.
* Consider reducing send frequency and improving personalization before resuming.

**Everything looks fine but sequences aren't driving replies**

* Check the funnel — where's the drop-off? That's what to fix.
* Consider whether the email actually asks for a response, or just delivers information.

***

## Related articles

* [Understanding Sequences](/help-center/pulse/understanding-sequences.md) — what Pulse is and how sequences work
* [Setting Up a Pulse Sequence](/help-center/pulse/setting-up-a-pulse-sequence.md) — how to build one
* [Pausing, editing, or canceling a sequence](/help-center/pulse/how-to-pause-or-cancel-a-sequence.md) — including how to stop a runaway