How to find new events to go to
Scout is Mobly's event intelligence tool — it helps you discover industry events, find ones that fit your goals, and build your event calendar for the year. Instead of manually hunting through event websites and spreadsheets, Scout surfaces relevant events for your organization and lets you ask an AI advisor to find exactly what you're looking for.
What Scout can do
Surface personalized event recommendations — Scout analyzes your organization profile and ranks the most relevant events from a database of 25,000+ industry events, giving each a Market Fit score (Poor / Fair / Good / Excellent)
Answer natural language questions — Ask Scout's AI Advisor things like "What cloud engineering conferences are in Boston next quarter?" or "Find enterprise SaaS events under $10k to sponsor"
Bookmark and add events to your calendar — Save events to your shortlist and add them directly to your Mobly event calendar to start planning activations
Hide events that aren't a fit — Tell Scout when something isn't relevant so your recommendations get better over time
Capture events from anywhere on the web — Use the Scout Chrome extension to pull event details directly from any event website into Mobly
The three tabs inside Scout
Scout's main page has three tabs — pick the one that matches how you want to look for events:
Recommended — Scout's ranked list of events that match your Organization Profile. Best starting point if you don't have a specific search in mind. Each event shows a Based on strip explaining why Scout surfaced it (matched industries, target personas, key topics, etc.) so you can sanity-check the ranking.
All Events — the full 25,000+ event database with filters (industry, date range, location, attendee count). Use when you have specific criteria and want to browse rather than ask.
Advisor — chat with Scout's AI. Best for vague, open-ended, or multi-criteria searches ("Find B2B SaaS conferences in Q3 with strong CMO attendance").
Recommended is the default landing tab.
How to use Scout
Step 1: Set up your Organization Profile
Scout's recommendations are powered by your Organization Profile. The more complete it is, the better your results.
Go to Settings → Organization Profile
Fill in your profile details:
Target industries — e.g., FinTech, Enterprise SaaS, Healthcare IT
Target job titles — the personas you want to reach, e.g., CTO, VP Marketing
Key topics — themes that matter to your team, e.g., AI/ML, Cloud, DevOps
Annual event budget
Primary event goal — Lead generation, Networking, Thought leadership, Brand awareness, etc.
Events to avoid — any events you want Scout to filter out
Additional context — anything else that should shape your recommendations
To save time, click Let AI Fill This For Me — Scout will research your company website and pre-fill the fields it can. Review the suggestions and adjust anything that doesn't look right. Note: budget and past event fields require manual entry.
Click Save
If your recommendations feel off, your profile is the first place to check.
Step 2: Browse recommended events
Go to Scout in the left navigation
Open the Recommended tab. Mobly's Scout analyzes hundreds of conferences to find your best fits for the year — it may take a moment to load.
Browse the ranked list — each row shows the following fields:
Event name
Market Fit
Start date
End date
Number of attendees
Number of exhibitors
Attendee Personas
Keywords
Industries
City
State
Booth Cost
Attendee Cost
Step 3: Bookmark events you're interested in
Click the bookmark icon on any event row to bookmark it
Bookmarked events are saved to your Bookmarks tab so you can review them later
You can bookmark events from the Recommended tab or Advisor chat results
Step 4: Add an event to your calendar
When you're ready to commit to an industry event that you found with Scout and add it to your events in Mobly:
Click the calendar icon on any event row
A drawer will open with the event details pre-filled
Review and edit the details
Click Save to add the event to My Events in Mobly
From there, you can plan activations, campaigns, and logistics
Step 5: Hide events that aren't a fit
If an event isn't relevant to you:
Click the thumbs down icon on any event row
Optionally select a reason:
Already attending this event
Attended before with poor results
Wrong audience
Duplicate of another event in the list
Data appears to be inaccurate
Click Hide Event — the event will be removed from your recommendations
You can review and manage all hidden events in Settings → Organization Profile.
Step 6: Ask the AI Advisor
For more specific searches, use the Advisor tab to ask Scout directly:
Open the Advisor tab
Type your question in plain language, for example:
"Find B2B SaaS conferences in Q3 with strong CMO attendance"
"What events are coming up in New York in the next 60 days?"
"Show me events similar to ones we've done well at before"
Scout searches the event database and responds with matching events in a sortable, filterable table
Ask follow-up questions to narrow results — e.g., "Filter those to the West Coast only" or "Which of those have speaking opportunities?"
Bookmark or add any results to your calendar directly from the Advisor
Step 7: Capture events with the Chrome extension
Found an event on the web that isn't in Scout yet? Use the Mobly Scout Chrome extension to add it without leaving the page.
To add a new event:
Visit any event website
Click the Scout extension icon in your Chrome toolbar
Click Analyze to scrape the event website
Scout analyzes the page and extracts the event details automatically. If Mobly Scout already knows about the event, it will pull in the known details
Review the extracted information in the drawer that appears
Click Bookmark this event to save this event for later
Click Planning to attend this event? to add this to your Mobly event calendar
To install the extension: [add install link/instructions]
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