> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/scout/how-to-find-new-events.md). # How to find new events to go to Scout is Mobly's event intelligence tool — it helps you discover industry events, find ones that fit your goals, and build your event calendar for the year. Instead of manually hunting through event websites and spreadsheets, Scout surfaces relevant events for your organization and lets you ask an AI advisor to find exactly what you're looking for. *** ## What Scout can do * **Surface personalized event recommendations** — Scout analyzes your organization profile and ranks the most relevant events from a database of 25,000+ industry events, giving each a Market Fit score (Poor / Fair / Good / Excellent) * **Answer natural language questions** — Ask Scout's AI Advisor things like "What cloud engineering conferences are in Boston next quarter?" or "Find enterprise SaaS events under $10k to sponsor" * **Bookmark and add events to your calendar** — Save events to your shortlist and add them directly to your Mobly event calendar to start planning activations * **Hide events that aren't a fit** — Tell Scout when something isn't relevant so your recommendations get better over time * **Capture events from anywhere on the web** — Use the Scout Chrome extension to pull event details directly from any event website into Mobly ## The three tabs inside Scout Scout's main page has three tabs — pick the one that matches how you want to look for events: * **Recommended** — Scout's ranked list of events that match your Organization Profile. Best starting point if you don't have a specific search in mind. Each event shows a **Based on** strip explaining why Scout surfaced it (matched industries, target personas, key topics, etc.) so you can sanity-check the ranking. * **All Events** — the full 25,000+ event database with filters (industry, date range, location, attendee count). Use when you have specific criteria and want to browse rather than ask. * **Advisor** — chat with Scout's AI. Best for vague, open-ended, or multi-criteria searches ("Find B2B SaaS conferences in Q3 with strong CMO attendance"). Recommended is the default landing tab. *** ## How to use Scout ### Step 1: Set up your Organization Profile Scout's recommendations are powered by your Organization Profile. The more complete it is, the better your results. 1. Go to **Settings → Organization Profile** 2. Fill in your profile details: * **Target industries** — e.g., FinTech, Enterprise SaaS, Healthcare IT * **Target job titles** — the personas you want to reach, e.g., CTO, VP Marketing * **Key topics** — themes that matter to your team, e.g., AI/ML, Cloud, DevOps * **Annual event budget** * **Primary event goal** — Lead generation, Networking, Thought leadership, Brand awareness, etc. * **Events to avoid** — any events you want Scout to filter out * **Additional context** — anything else that should shape your recommendations ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1a6d8d9afedac76e98420/file-AFoW99gKGx.png) 3. To save time, click **Let AI Fill This For Me** — Scout will research your company website and pre-fill the fields it can. Review the suggestions and adjust anything that doesn't look right. Note: budget and past event fields require manual entry. ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1a6e035ef29fff4cbc9fb/file-s5iuJeAV6H.png) 4. Click **Save** *If your recommendations feel off, your profile is the first place to check.* *** ### Step 2: Browse recommended events 1. Go to **Scout** in the left navigation 2. Open the **Recommended** tab. Mobly's Scout analyzes hundreds of conferences to find your best fits for the year — it may take a moment to load. 3. Browse the ranked list — each row shows the following fields: 1. Event name 2. Market Fit 3. Start date 4. End date 5. Number of attendees 6. Number of exhibitors 7. Attendee Personas 8. Keywords 9. Industries 10. City 11. State 12. Booth Cost 13. Attendee Cost ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1adb100679574a63ffcbf/file-cRsngAwNLp.png) *** ### Step 3: Bookmark events you're interested in 1. Click the **bookmark icon** on any event row to bookmark it ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1ad3235ef29fff4cbca14/file-wkh9sk5m1W.png) 2. Bookmarked events are saved to your **Bookmarks** tab so you can review them later ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1ad1d4aeb12976a9409a6/file-fhZyZxJv8C.png) 3. You can bookmark events from the Recommended tab or Advisor chat results *** ### Step 4: Add an event to your calendar When you're ready to commit to an industry event that you found with Scout and add it to your events in Mobly: 1. Click the **calendar icon** on any event row ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1ad034aeb12976a9409a5/file-9FsNKo9gHm.png) 2. A drawer will open with the event details pre-filled 3. Review and edit the details ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1ad0c7912fc2bf28eec5d/file-FqwqJ5RVbn.png) 4. Click **Save** to add the event to My Events in Mobly 5. From there, you can plan activations, campaigns, and logistics *** ### Step 5: Hide events that aren't a fit If an event isn't relevant to you: 1. Click the **thumbs down icon** on any event row ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1acea35ef29fff4cbca0e/file-R8R9zcwfQ2.png) 2. Optionally select a reason: * Already attending this event * Attended before with poor results * Wrong audience * Duplicate of another event in the list * Data appears to be inaccurate ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1acf400679574a63ffcbb/file-IjixQbpvpw.png) 3. Click **Hide Event** — the event will be removed from your recommendations *You can review and manage all hidden events in Settings → Organization Profile.* *** ### Step 6: Ask the AI Advisor For more specific searches, use the Advisor tab to ask Scout directly: 1. Open the **Advisor** tab 2. Type your question in plain language, for example: * *"Find B2B SaaS conferences in Q3 with strong CMO attendance"* * *"What events are coming up in New York in the next 60 days?"* * *"Show me events similar to ones we've done well at before"* ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1ac89bffbc7887e20f191/file-3i4h2nd5cU.png) 3. Scout searches the event database and responds with matching events in a sortable, filterable table 4. Ask follow-up questions to narrow results — e.g., *"Filter those to the West Coast only"* or *"Which of those have speaking opportunities?"* 5. Bookmark or add any results to your calendar directly from the Advisor *** ### Step 7: Capture events with the Chrome extension Found an event on the web that isn't in Scout yet? Use the Mobly Scout Chrome extension to add it without leaving the page. ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1ae854aeb12976a9409af/file-vpVNy2IHST.png) **To add a new event:** 1. Visit any event website 2. Click the **Scout extension icon** in your Chrome toolbar 3. Click **Analyze** to scrape the event website 4. Scout analyzes the page and extracts the event details automatically. If Mobly Scout already knows about the event, it will pull in the known details 5. Review the extracted information in the drawer that appears ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1af774aeb12976a9409b4/file-LpKDnxxJWi.png) 6. Click **Bookmark this event** to save this event for later ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1af46d9afedac76e9844e/file-Usm6mvlmXM.png) 7. Click **Planning to attend this event?** to add this to your Mobly event calendar ![](//d33v4339jhl8k0.cloudfront.net/docs/assets/67f00b47b96c282fea91b6f6/images/69c1af25d9afedac76e9844b/file-q6WpYbsi3o.png) *To install the extension: \[add install link/instructions]* --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.getmobly.com/help-center/scout/how-to-find-new-events.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.