> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/the-hub/activations.md).

# Activations

An **activation** is a sub-experience attached to an event — a session, breakout, booth, sponsored dinner, panel, giveaway, or anything else inside a larger event that has its own date, its own roster, and its own outcomes worth tracking separately. Activations let you measure capture results, register attendees, run giveaways, and route leads at the sub-event level, not just at the event level.

> **Activations is a paid add-on.** These articles apply if your org's plan includes Activations. Check with your Mobly account team if you're not sure.

## When to create an activation

Use activations when something inside your event needs to be tracked or run distinctly from the broader event registration:

* **Sessions** — a keynote, breakout, workshop, or panel where you care which attendees showed up
* **Booths and demos** — a sponsored experience inside a conference, with its own capacity and its own lead capture
* **Dinners, happy hours, VIP gatherings** — separately ticketed or invitation-only sub-events
* **Roundtables** — capacity-limited deep-dive discussions
* **Giveaways** — booth raffles or prize drawings with a self-serve entry form
* **Time-windowed quick-capture** — the mobile app surfaces activations during their start/end window so reps can capture into the right sub-event in one tap

If a sub-experience doesn't need its own roster, its own time window, or its own CRM routing, you can probably skip activations and use the parent event's roster.

## Articles

* [Managing activations within an event](/help-center/the-hub/activations/managing-activations.md) — creating and configuring activations, plus the admin workflows across the tabs (Summary, Leads, Users, Registration, Content, Campaign, Giveaway Setup)
* [How to run a giveaway](/help-center/the-hub/activations/how-to-run-a-giveaway.md) — end-to-end guide for the Giveaway activation type: publish a QR + shareable URL, take entries, unpublish when done

***

Related:

* For the parent event, see [Managing events](/help-center/the-hub/managing-events.md)
* For how activations surface in the mobile app during their time window, see [How to capture a lead](/help-center/the-mobly-app/capture-and-enrichment/how-to-capture-a-lead.md)
* For registration flows attached to an activation, see [Host](/help-center/host/host.md)