> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/the-hub/activations/how-to-run-a-giveaway.md).

# How to run a giveaway

Giveaways turn a Giveaway-type activation into a **self-serve entry form** attendees fill out from their own phone via QR code or shareable link. Great for booth raffles, prize drawings, or any capture flow where you'd rather have attendees enter themselves than have a rep scan each one.

## When to use a giveaway

Reach for a giveaway when:

* You're running a **booth raffle or prize drawing** and want a low-friction way for attendees to enter
* You want a **hands-free capture flow** — attendees enter themselves while your reps focus on conversations
* Your booth has **passers-by who wouldn't stop for a scan** but will drop their info for a chance to win
* You want a **shareable digital link** as well as a booth QR, so you can promote the giveaway anywhere you already reach attendees (event apps, social posts, your own email campaigns, digital signage)

If you just need a normal lead capture experience, use a standard scan flow via the mobile app — see [How to capture a lead](/help-center/the-mobly-app/capture-and-enrichment/how-to-capture-a-lead.md).

## What you'll need

* Access to the Hub with **admin permissions on the event** you're running the giveaway inside
* An **event** already created — see [How to add an event](/help-center/the-hub/managing-events/how-to-add-an-event.md)
* Something to display or share the QR / link (a printed sign at the booth, a slide, a social post)

## Set up the giveaway

### 1. Create a Giveaway-type activation

Every giveaway lives inside an activation. Create one if you don't have it yet:

1. In the Hub, open the event.
2. Click into the **Activations** tab, then **Add Activation**.
3. Set the **Type** to **Giveaway**.
4. Give it a **name**, set the **date and time** for when the giveaway is live, and fill in the usual activation fields.
5. Save.

For a walkthrough of every activation config field, see [Managing activations within an event](/help-center/the-hub/activations/managing-activations.md).

> The activation's date/time window matters for the mobile app's quick-capture behavior during your event — but it does not control when the entry form itself is live. Once you Publish (below), the form stays open until you Unpublish.

### 2. Open the Giveaway Setup tab

Click into your Giveaway-type activation. The tabs across the top now include **Giveaway Setup**.

The tab has three cards:

* **Giveaway Details** — where you name the giveaway
* **Entry Form** — a read-only preview of what attendees fill out
* **QR Code & Shareable Link** — where you publish and get the QR image + URL

### 3. Name the giveaway

In **Giveaway Details**, type a name and click **Save**. This is what attendees see on the entry form and the confirmation screen — pick something recognizable ("Enter to Win: Bose Headphones," "SalesLoft Booth Drawing," etc.).

You have to save a name before you can publish.

### 4. Publish

In **QR Code & Shareable Link**, click **Publish**. Two things appear:

* A **QR code image** — download to print for your booth
* A **shareable URL** — copy for digital sharing (social posts, follow-up emails, event chat)

Both point to the same public entry form.

### 5. Share it

Ways to get eyes on the QR or URL:

* **Print the QR** as a booth sign — download from the tab, print at whatever size fits your setup
* **Include the URL** in event follow-up emails or event-app posts
* **Display it on a booth monitor** — most booth screens can render the QR from a laptop

Attendees who hit the URL or scan the QR see the entry form:

* First name, last name
* Work email
* Phone number
* Company name

They fill it out, hit submit, and see a confirmation screen. Each submission creates a lead in Mobly, linked to this activation.

### 6. Unpublish when the giveaway ends

When your event or drawing window closes, come back to the Giveaway Setup tab and click **Unpublish**.

> **Important:** the giveaway stays live from the moment you Publish until you Unpublish. The activation's date/time window doesn't auto-close it. If you don't Unpublish, the form keeps accepting entries — potentially long after the drawing has happened.

## How giveaway leads look after capture

Each entry creates a lead scoped to your org and linked to this activation, which means:

* **Leads show up in the activation's Leads tab** — same as any lead captured on this activation
* **They count in the Summary funnel** on the activation detail page
* **They apply standard qualification, routing, and CRM sync** — no giveaway-specific overrides

You can qualify them, favorite them, filter them, and route them exactly like reps' scan-captured leads.

## Tips

* **Name the giveaway obviously.** Attendees see the name at the top of the entry form. "Enter to Win a Yeti Cooler" converts better than "Booth 314 Drawing."
* **Test the entry form before your event.** Open the URL in a browser, fill it out yourself. Confirms the QR and URL work and that the entry lands in Mobly.
* **Unpublish the day the event ends.** Set yourself a calendar reminder if the event runs multiple days.
* **Reuse the same activation across days.** For a single giveaway that spans a multi-day event, create one activation and keep it published for the run.
* **Print the QR at the right size.** Small booth counter cards need one size; a backdrop sign needs another. Download the image and scale in your print tool of choice.

## FAQ

**Do attendees need a Mobly account?** No. The entry form is public — no sign-in, no download.

**Do the leads sync to my CRM?** Yes, through your standard CRM integration and field mapping. See [Field mapping](/help-center/integrations/crm/field-mapping.md).

**What if an attendee enters the same email twice?** Mobly deduplicates leads by email at the org level, so multiple entries from the same person link back to the same lead record. The additional activation touches still get recorded.

**Can I edit which fields the entry form asks for?** Not yet — the form always asks for first name, last name, work email, phone, and company name.

**Can I run multiple giveaways at the same event?** Yes. Each Giveaway-type activation gets its own Giveaway Setup tab, its own QR, and its own URL.

## Related articles

* [Managing activations within an event](/help-center/the-hub/activations/managing-activations.md) — the parent article on activations
* [How to add an event](/help-center/the-hub/managing-events/how-to-add-an-event.md) — creating the event your giveaway lives inside
* [How to check in leads](/help-center/host/how-to-check-in-leads.md) — for related registrant check-in flows