Managing activations within an event
This article covers the Hub-side admin workflow for activations: creating them, configuring the detail-page tabs, and editing or deleting them.
For a broader intro to what activations are and when to use them, see the Activations overview.
Creating an activation
In the Hub, open the event you want to add the activation to.
Click into the Activations tab on the event detail page.
Click Add Activation.
Configure:
Name — what appears in the mobile app and reports
Type — what kind of activation this is (Booth, Session, Networking Mixer, Meal, Onsite Office Visit, Giveaway, or Other). Reporting rolls up by type, and some types unlock type-specific tabs on the activation detail page.
Date and time — the start/end window for the activation. Important: the mobile app's quick-capture feature is only active during this window, so set generously if you think the activation might start early or run long.
Location — optional override; inherits from the parent event if blank
Capacity — optional cap on registrations
Assigned users — the reps running the activation
Campaign — optional; attach a Mobly campaign to route activation-captured leads to a specific flow in your CRM
Save. The activation now appears in the parent event's Activations tab.
The activation detail page
Click into any activation from the Activations tab to land on its detail page. Tabs across the top:
Summary
The default landing tab. Capture funnel for the activation at a glance:
Leads Captured — leads scanned during the activation window
Total Leads — every lead associated with the activation, including pre-registrations
Check-ins — leads marked as checked in
No Show — registered leads who didn't check in
Use Summary as your morning-after recap: did the session land?
Leads
The full table of leads in this activation, with the usual search / filter / sort. From here:
Add a lead — open the New Lead drawer to create and attach in one step
Bulk import — upload a CSV of attendees (see Bulk-importing attendees below)
Export — download the current list as CSV
Per-row: open the lead, remove from activation (keeps the lead on the parent event), or remove from event entirely (confirms first)
Users
The reps running this activation. Add or remove assignees here. If the parent event already has users assigned, you can pull them into the activation without re-adding them from scratch.
Registration (if your org uses Host or registration)
The activation's own registration flow — separate from the parent event's. Use when an activation needs its own landing page, RSVPs, capacity, or confirmations. If your org doesn't use registration features, this tab won't appear.
Content (if your org uses the Content library)
Two collections of content pieces attached to this activation:
Always Included — items that are part of every activation's content kit by default for your org
Activation-specific — pieces you've attached to just this one activation
Attach or detach content here. If your org doesn't use Content, this tab won't appear.
Campaign (if your org uses Campaigns)
Two lists:
Global — campaigns associated with the parent event or other lists in your org
Activation-specific — campaigns scoped to just this activation's roster
Click Add Campaign to create a new campaign already scoped to this activation. If your org doesn't use Campaigns, this tab won't appear.
Giveaway Setup (if the activation is a Giveaway type)
Turns the activation into a self-serve entry form — QR code plus shareable URL for attendees to enter from their own phone. Useful for booth raffles, prize drawings, and low-friction lead capture where you'd rather have attendees enter themselves than have a rep scan each one.
See How to run a giveaway for the full walkthrough. If the activation isn't a Giveaway type, this tab won't appear.
Editing an activation
Click the pencil icon at the top of the activation detail page. The edit drawer covers the activation's identity:
Name, dates, location, capacity
Assigned users
Linked campaigns
Save / Discard buttons commit or revert.
The edit drawer is for activation identity only. Adding or removing attendees happens in the Leads tab — via the New Lead drawer, bulk import, or per-row remove actions.
Deleting an activation
Click the trash icon at the top of the activation detail page. A confirmation dialog appears. If the activation has linked campaigns, the dialog lists which campaigns will be archived alongside it — so you don't accidentally orphan a campaign you wanted to keep.
Bulk-importing attendees
In the Leads tab, click Add Lead → Bulk import. The drawer steps through:
Pick a CSV or paste rows. Required columns: first name, last name, email at minimum (your org's lead-import policy may require more).
Validate — rows that fail land in a separate errors table so you can fix and retry.
Map fields — if your CSV column headers don't match Mobly's field names, map them here.
Import — creates new leads (or matches existing ones by email) and adds them to the activation's roster.
The drawer reports created / matched / failed counts when the import completes.
How activations show up elsewhere
In the mobile app: during the activation's date/time window, reps see a quick-capture option that automatically tags scans to this activation. No manual switching required.
On the parent event: the parent event's Activations tab lists every activation with its status (Future / Active / Past) and capture counts at a glance.
In reporting: activations show up in event ROI and dashboard breakdowns as their own roll-up under the parent event.
Related articles
Activations overview — what activations are and when to use them
How to run a giveaway — dedicated workflow for the Giveaway activation type
How to add an event — the parent event your activation lives under
How to use Mobly campaigns — for the campaign routing piece
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