> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/the-hub/activations/managing-activations.md).

# Managing activations within an event

{% embed url="<https://getmobly.wistia.com/s/pq11xhvqcviar41>" %}

This article covers the Hub-side admin workflow for activations: creating them, configuring the detail-page tabs, and editing or deleting them.

For a broader intro to what activations are and when to use them, see the [Activations overview](/help-center/the-hub/activations.md).

## Creating an activation

1. In the Hub, open the event you want to add the activation to.
2. Click into the **Activations** tab on the event detail page.
3. Click **Add Activation**.
4. Configure:
   * **Name** — what appears in the mobile app and reports
   * **Type** — what kind of activation this is (Booth, Session, Networking Mixer, Meal, Onsite Office Visit, Giveaway, or Other). Reporting rolls up by type, and some types unlock type-specific tabs on the activation detail page.
   * **Date and time** — the start/end window for the activation. **Important:** the mobile app's quick-capture feature is only active during this window, so set generously if you think the activation might start early or run long.
   * **Location** — optional override; inherits from the parent event if blank
   * **Capacity** — optional cap on registrations
   * **Assigned users** — the reps running the activation
   * **Campaign** — optional; attach a Mobly campaign to route activation-captured leads to a specific flow in your CRM

Save. The activation now appears in the parent event's Activations tab.

## The activation detail page

Click into any activation from the Activations tab to land on its detail page. Tabs across the top:

### Summary

The default landing tab. Capture funnel for the activation at a glance:

* **Leads Captured** — leads scanned during the activation window
* **Total Leads** — every lead associated with the activation, including pre-registrations
* **Check-ins** — leads marked as checked in
* **No Show** — registered leads who didn't check in

Use Summary as your morning-after recap: did the session land?

### Leads

The full table of leads in this activation, with the usual search / filter / sort. From here:

* **Add a lead** — open the New Lead drawer to create and attach in one step
* **Bulk import** — upload a CSV of attendees (see [Bulk-importing attendees](#bulk-importing-attendees) below)
* **Export** — download the current list as CSV
* **Per-row:** open the lead, remove from activation (keeps the lead on the parent event), or remove from event entirely (confirms first)

### Users

The reps running this activation. Add or remove assignees here. If the parent event already has users assigned, you can pull them into the activation without re-adding them from scratch.

### Registration (if your org uses Host or registration)

The activation's own registration flow — separate from the parent event's. Use when an activation needs its own landing page, RSVPs, capacity, or confirmations. If your org doesn't use registration features, this tab won't appear.

### Content (if your org uses the Content library)

Two collections of content pieces attached to this activation:

* **Always Included** — items that are part of every activation's content kit by default for your org
* **Activation-specific** — pieces you've attached to just this one activation

Attach or detach content here. If your org doesn't use Content, this tab won't appear.

### Campaign (if your org uses Campaigns)

Two lists:

* **Global** — campaigns associated with the parent event or other lists in your org
* **Activation-specific** — campaigns scoped to just this activation's roster

Click **Add Campaign** to create a new campaign already scoped to this activation. If your org doesn't use Campaigns, this tab won't appear.

### Giveaway Setup (if the activation is a Giveaway type)

Turns the activation into a **self-serve entry form** — QR code plus shareable URL for attendees to enter from their own phone. Useful for booth raffles, prize drawings, and low-friction lead capture where you'd rather have attendees enter themselves than have a rep scan each one.

See [How to run a giveaway](/help-center/the-hub/activations/how-to-run-a-giveaway.md) for the full walkthrough. If the activation isn't a Giveaway type, this tab won't appear.

## Editing an activation

Click the **pencil** icon at the top of the activation detail page. The edit drawer covers the activation's identity:

* Name, dates, location, capacity
* Assigned users
* Linked campaigns

Save / Discard buttons commit or revert.

> The edit drawer is for activation identity only. **Adding or removing attendees happens in the Leads tab** — via the New Lead drawer, bulk import, or per-row remove actions.

## Deleting an activation

Click the **trash** icon at the top of the activation detail page. A confirmation dialog appears. If the activation has linked campaigns, the dialog lists which campaigns will be archived alongside it — so you don't accidentally orphan a campaign you wanted to keep.

## Bulk-importing attendees

In the Leads tab, click **Add Lead → Bulk import**. The drawer steps through:

1. **Pick a CSV** or paste rows. Required columns: first name, last name, email at minimum (your org's lead-import policy may require more).
2. **Validate** — rows that fail land in a separate errors table so you can fix and retry.
3. **Map fields** — if your CSV column headers don't match Mobly's field names, map them here.
4. **Import** — creates new leads (or matches existing ones by email) and adds them to the activation's roster.

The drawer reports created / matched / failed counts when the import completes.

## How activations show up elsewhere

* **In the mobile app:** during the activation's date/time window, reps see a quick-capture option that automatically tags scans to this activation. No manual switching required.
* **On the parent event:** the parent event's Activations tab lists every activation with its status (Future / Active / Past) and capture counts at a glance.
* **In reporting:** activations show up in event ROI and dashboard breakdowns as their own roll-up under the parent event.

## Related articles

* [Activations overview](/help-center/the-hub/activations.md) — what activations are and when to use them
* [How to run a giveaway](/help-center/the-hub/activations/how-to-run-a-giveaway.md) — dedicated workflow for the Giveaway activation type
* [How to add an event](/help-center/the-hub/managing-events/how-to-add-an-event.md) — the parent event your activation lives under
* [How to assign users to an event](/help-center/the-hub/managing-events/how-to-assign-users-to-an-event.md)
* [How to use Mobly campaigns](/help-center/campaigns/how-to-use-mobly-campaigns.md) — for the campaign routing piece
* [How to check in leads](/help-center/host/how-to-check-in-leads.md)