> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/the-hub/managing-events/how-to-add-an-event.md).

# How to add an event

{% embed url="<https://getmobly.wistia.com/s/7w9vb5t2lp46mmn>" %}

\* This article is only relevant to Mobly Admins (with access to the Hub) \*

## Steps

1. On the **Events** tab in the Hub, click **New Event** → choose **New Event** from the dropdown.
2. Add your **Event Name**.
3. Add the **Location**. A specific address (conference center, hotel, venue), or just the city — Mobly accepts either.
4. Add the **Dates**. Click once to set the start date, then click again to set the end date.

   > **Heads up on timezones:** Event dates render in each event's own timezone — not the timezone of the person viewing them. If your team is distributed across time zones, the dates you see in the Hub are always the local-to-event dates. Useful to know when someone says "the event starts at 9 AM" — that's 9 AM at the event location.
5. Add any **Campaigns** that should be associated with this event. Campaigns route captured leads through specific flows in your CRM — see [How to use Mobly campaigns](/help-center/campaigns/how-to-use-mobly-campaigns.md).
6. Add **event-specific qualifiers** if you want extra qualifiers available only at this event (e.g., a session-specific one). Org-wide qualifiers apply automatically — only add per-event ones here if you need them. See [Configuring qualifiers in Lead Settings](/help-center/the-hub/working-with-leads/configuring-qualifiers.md).
7. Add **Users** to the event. The users you select see the event in the mobile app and can capture leads into it. You can add more later from the event detail page.

## Why dates matter

Beyond display, the start and end dates also drive:

* **Mobile app event selection** — the app surfaces the event to assigned reps during its date window
* **Reporting** — event ROI, capture rates, and timeline reports use these dates as their boundaries
* **Activations** — sub-events inside the event default to the parent event's dates if you don't override them

If you're not sure of the exact dates yet, set your best guess — you can edit them anytime from the event detail page.

## Related articles

* [How to assign users to an event](/help-center/the-hub/managing-events/how-to-assign-users-to-an-event.md)
* [How to bulk upload events](/help-center/the-hub/managing-events/how-to-bulk-upload-events.md)
* [How to prep for your upcoming event](/help-center/the-hub/managing-events/how-to-prep-for-an-event.md)
* [Managing activations within an event](/help-center/the-hub/managing-events/tracking-activations.md)


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