> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/the-hub/managing-events/reading-the-post-event-tab.md).

# Reading the Post-Event tab

The **Post-Event** tab is a new view on the event detail page that focuses on what happened *after* the event — attribution, downstream lead behavior, and the answer to "did this event work?"

It's a companion to the existing event Summary, which is renamed to **Live Event** on orgs where the Post-Event tab is available. Live Event is the during-event scoreboard you already know; Post-Event is the after-the-event scorecard.

{% hint style="warning" %}
**The Post-Event tab is in beta.** Available on select orgs today as part of the Accounts feature set, and the card set + metric definitions are still evolving based on customer feedback. If you don't see the tab, contact your CSM about enabling it — and if a metric feels off or you want a specific view added, that feedback loops through your CSM directly into the roadmap.
{% endhint %}

## When to look at it

After the event, once your leads are captured, enriched, and (ideally) synced to your CRM. Post-Event pulls together the signals that only exist once the event is over and the lead-to-outcome cycle has had time to move.

Typical rhythm:

* **Day 0 (event day):** Live Event tab — real-time scoreboard of who's captured, who's checked in, top qualifiers, top reps
* **Day 1–2 (post-event):** Post-Event tab starts filling in — enrichment finishes, syncs complete, activity attribution starts showing up
* **Weeks later:** Post-Event tab keeps updating as leads move downstream — attribution and lead-quality signals mature

## What you'll see

Post-Event surfaces the metrics that answer post-event questions:

* Where captured leads landed downstream (CRM, MA tool, Pulse enrollment)
* Which reps and which activations drove the highest-quality leads
* Aggregated performance signals — lead volume, enrichment coverage, sync results

The exact card set is iterating as Mobly gathers customer feedback on what's most useful in the post-event debrief. Expect the tab to evolve.

## Live Event vs Post-Event — how to think about it

Two tabs, two time horizons:

* **Live Event tab** — during the event. What's happening now, who's on the floor, what qualifier mix is coming through, who's leading the capture leaderboard. This is your at-the-booth or in-the-command-center view.
* **Post-Event tab** — after the event. Did the leads sync cleanly? What's the qualified-lead count once enrichment settled? Which activations produced the best outcomes downstream? This is your debrief-and-report view.

The two tabs share the same event context — they're different lenses on the same set of captured leads.

## What's on the tab

Working top to bottom, this is what shows up on Post-Event today. Card set is iterating, so treat these as the current cut — the shape holds up (attribution filter → outcomes → tables → qualifiers) even as individual metrics land or move.

### CRM source pill and "as of" timestamp

At the very top: which CRM the numbers come from, and when Mobly last pulled the underlying data. If you have more than one CRM connected (a primary and a secondary), you'll see a toggle to switch between them; otherwise it's just a label. The **Refresh** button forces a fresh pull from the CRM — useful right after a big sync completes and you want the tab to reflect it.

Everything below responds to whichever CRM is currently selected.

### Attribution filter

Three segments across the top, and every card below reflects your choice:

* **All** — every account touched by this event, however lightly.
* **Sourced** — accounts where this event was the origin. The lead was captured here and there was no prior account record in your CRM.
* **Influenced** — accounts that already existed in your CRM but where this event added a touchpoint. The event nudged an in-flight opportunity forward.

Each segment shows its own account count and lead count. Clicking a segment card links out to a filtered Accounts or Leads view for that segment, so you can see the underlying records.

### Outcomes section

Two cards side by side.

**Deals** — deal pipeline attributed to the current attribution segment:

* **Open** — deals currently open on attributed accounts.
* **Won** — deals in a closed-won state.
* **Win Rate** — Won / (Won + Lost).

Click the Deals card to open the drill-down modal, which breaks the pipeline out by timeline and shows trend history — useful for "how much of this event's pipeline has closed yet."

**Outcome strip** — three status tiles for the leads captured at this event:

* **Enriched** — how many of the captured leads Mobly has finished enriching (X of Y leads).
* **CRM Synced** — how many landed in your CRM cleanly. Click to open the sync-health drill-down and see anything that failed reconciliation.
* **Sequences Started** — how many were enrolled into a Pulse sequence, as a percentage of captured leads. Only shows if you're using Pulse; click to jump into the Sequences tab.

### Top Accounts table

The accounts driving the most value for this event, ranked. Columns cover account name, industry, deal count, and pipeline value. Clicking a row opens the Account drill-down modal — linked companies, deals from your CRM, and the leads captured at this event for that account, all without leaving the Post-Event tab.

### Rep Attribution table

Per-rep breakdown for the event: how many accounts, leads, and deals each rep is attributed to. Click a rep row to open the Rep modal — a fuller breakdown of that rep's contribution (leads captured, accounts touched, deals attributed).

### Qualifiers panel

At the bottom, one card per qualifier used at this event, summarizing how leads answered. For picklist qualifiers you'll see the value distribution; for numeric qualifiers you'll see aggregates. Click a qualifier to open the drill-down modal, which shows the underlying leads segmented by answer.

## When numbers don't line up with what you expect

A few common cases and where to look:

* **Post-Event numbers lower than Live Event numbers.** Live Event counts every captured lead. Post-Event counts leads that made it into your CRM and are linked to Accounts. If leads failed sync or aren't yet linked to Accounts, they won't show on Post-Event. Check the CRM Synced tile's drill-down.
* **No accounts showing.** The empty state prompts you to link this event's companies to Accounts. Head to the [Accounts](/help-center/the-hub/accounts/working-with-accounts.md) page and map them, then come back — the tab fills in from there.
* **Deals are lower than expected.** Attribution filter matters. Switch between Sourced / Influenced / All — a deal might be Influenced but not Sourced, so it only appears in the wider segments.
* **CRM data feels stale.** Look at the "as of" timestamp at the top. Click **Refresh** to force a fresh pull.

## Related articles

* [Reading your event's Summary](/help-center/the-hub/managing-events/reading-the-event-summary.md) — the Live Event tab (renamed from Summary on orgs with Post-Event enabled)
* [How to see my event's ROI](/help-center/the-hub/managing-events/how-to-see-event-roi.md) — the Insights tab, for per-rep and per-activation ROI analysis
* [Working with Accounts](/help-center/the-hub/accounts/working-with-accounts.md) — the Accounts feature Post-Event is part of