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Flagging incorrect lead data
Event badge data isn't always right. Names are misspelled, emails are out of date, titles are stale. When you spot bad data on a lead, you can flag it directly from the app — Mobly takes another pass at enrichment to get the correct information.
Where to find it
Open the lead's detail screen. Scroll to the bottom. Tap Flag Incorrect Data · Send to Mobly.
Flag Incorrect Data modal
What you can flag
The form lets you select one or more of seven error types:
Wrong name
Wrong email
Wrong phone
Wrong company
Wrong title
Duplicate lead (this person is already in your records)
Other — a free-text field for things that don't fit the categories
Pick everything that applies and tap submit.
What happens after you flag
Mobly's enrichment pipeline takes a second pass at the lead, sourcing from premium identity sources to find the correct data. The corrected fields update on the lead record automatically when the re-enrichment finishes.
Heads up: re-enrichment takes a few minutes, sometimes longer for harder-to-match leads. See How long does enrichment take? for the timing.
Why bother flagging
Every flag you submit improves identity resolution across Mobly. The flag isn't just for your one lead — it feeds into Mobly's enrichment quality, so the same bad signal is less likely to slip through for the next customer.
When NOT to flag
Typos you can fix directly — if you can see the right value (e.g., the badge clearly says one thing and Mobly read it as another), edit the field in-app rather than flagging
Data that's correct but stale — if the lead changed jobs and the title is from the old role, flag it (re-enrichment will pick up the new title); but if you have the new title from the conversation, just type it in
A lead you're sure isn't in your CRM — that's a CRM-side issue, not a Mobly data issue
