> For the complete documentation index, see [llms.txt](https://help.getmobly.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.getmobly.com/help-center/the-mobly-app/capture-and-enrichment/how-long-does-enrichment-take.md). # How long does enrichment take? You just scanned a lead and the company, job title, or email isn't showing yet. That's enrichment in progress — here's what to expect. ## The short answer **Typically minutes.** Most leads finish enriching within a few minutes of being scanned. Some take longer (up to an hour or so) when the lead is hard to match or routed through manual review. You don't need to do anything — enrichment runs in the background, and the lead's details update on their own as data comes in. ## What enrichment is doing When you capture a lead, two things happen: 1. **On your phone, right away (OCR):** Mobly reads the badge or business card and pulls out First Name, Last Name, Email, and Phone. This works even offline. See [How does Mobly's OCR work?](/help-center/the-mobly-app/capture-and-enrichment/how-does-ocr-work.md) for what gets captured at scan time. 2. **In the background (enrichment):** Mobly looks the lead up across 20+ data partners to fill in company, job title, LinkedIn, and other 20+ fields. Hard-to-match leads can route through a human analyst for manual review. The second step is what takes the variable time. The lead exists in Mobly the moment you scan — enrichment just adds more to it. ## How to tell where a lead is Open the lead in the mobile app or the Hub. You'll see one of three states: * **Queued for enrichment** — the lead has been captured and is waiting in line. You'll see the name and company you typed in, but the enriched fields are blank. * **Enrichment in progress** — partners are looking up the lead. Some fields may already be filled. * **Enriched** — all the partners have responded. The lead has whatever data Mobly could find. ## How the mobile app stays in sync The app doesn't show a live progress bar — it pulls updated lead data on a schedule: * **When you open the app** — Mobly syncs to pull anything new since the last open. * **Every 15 minutes in the background** — when the app is running but not in focus. * **Manual sync** — pull-to-refresh on the lead list, or check the sync screen for status. So if you scanned a lead 30 seconds ago and the enriched data isn't there yet, give the app a moment and try refreshing. ## When enrichment is taking longer than expected If a lead has been "Queued" for more than an hour, something's stuck. Most of the time it resolves on its own with another sync cycle. If a specific lead is still missing enrichment after several hours: 1. Check the lead in the Hub (not just the mobile app) — sometimes data is there but the mobile app hasn't refreshed yet. 2. See [Tracking missing leads — where the gaps come from](/help-center/the-hub/working-with-leads/tracking-missing-leads.md) for the full diagnostic flow. Enrichment is check #1 in that article. 3. If it's a one-off you need urgently, ping your CSM with the Lead ID and they can trace it. ## Why some leads enrich faster than others Some leads will land fully-enriched within seconds. Others take a while. The variables: * **How common the email domain is** — a major employer with lots of public data resolves fast. A small or obscure company can take a few partner lookups before a match is found. * **Whether the badge had enough on it** — a clear card with first name, last name, and company gives partners plenty to match against. A barely-legible photo with just a first name can fall back to manual review. * **Whether human review is needed** — leads our automated partners can't confidently match are routed to a Mobly data analyst for a manual look. That adds time but improves accuracy. The trade-off is deliberate: enrichment optimizes for accuracy over speed, because bad data in your CRM is worse than slightly-delayed data. ## Related articles * [How to capture a lead](/help-center/the-mobly-app/capture-and-enrichment/how-to-capture-a-lead.md) * [How does Mobly's OCR work?](/help-center/the-mobly-app/capture-and-enrichment/how-does-ocr-work.md) * [Tracking missing leads](/help-center/the-hub/working-with-leads/tracking-missing-leads.md) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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